The Chicago Cubs turned 108 years into 213 days by winning the 2016 World Series. Joe Maddon, who became manager before the 2015 season, has become famous for his “sayings.” Last year Maddon used slogans such as, “embrace the target” and“do simple better.” This year, Maddon has rolled out a new group of sayings to keep his team on task and on target as they aim to repeat as World Series champions.

Maddon’s first new slogan is authenticity. Maddon wants the Cubs to keep focused on who they are and continue their hard work and success. “For me, I really want us to really understand the authentic part of who we are,” Maddon said, “From that, be able to sustain what we’ve done in the past just by being us. Don’t try to do anything different. There’s a part of the sameness I would like to see — is the authentic part of our guys.”

Maddon’s next slogan is “That’s Cub.” “That’s Cub had previously been used with a negative connotation, but Maddon and the Cubs are changing what it means to be a Cub with all of their recent successes. Maddon said. “That would be Cub, that’s Cub to move it forward, to win a World Series and then come back the next season and you’re happy and you’re impressed and you love what you’ve done, but you have to continue to move it forward.”

Being uncomfortable is usually the opposite of what Maddon tries to achieve with his team. He’s used RVs, crazy suit road-trips, short shorts, among other things to keep his team relaxed. This year; however, Maddon wants to keep his team on edge and avoid complacency. “It’s really important to be uncomfortable,” Maddon said. “If you become a comfortable person, I think that subtracts growth from the equation. I think if you remain somewhat uncomfortable, you’ll continue to grow. You don’t become stagnant. You don’t become complacent, set in your ways. On every level, I want us to remain uncomfortable. I think that’s a really positive word.”

While Maddon’s slogans will keep the Cubs on task, the Cubs cannot succeed without their best players on the field. Kyle Schwarber, Dexter Fowler and Jason Heyward all spent time on the disabled list last season. Junior Bryce Hellgeth knows the importance of the team’s health.

“The Cubs need to stay healthy throughout the season,” said Hellgeth. “Their overall talent will be able to repeat if they are healthy.”

With all the young talent flowing through the Cubs roster, Maddon’s role as a mentor and guide is even more important.