In 2009, a global technology colossus advertised its first generation of smartphones and their features through the now-trademarked slogan “There’s an app for that” (Apple Inc.). After fifteen years and fifteen generations of smartphones, consumers have them at their fingertips, digitizing all means of traditional communication, breaking the ground for a revolution in telecommunications. As a result, digital audio and video files were born as a new form of medium that could be downloaded. That new family member of the media space was named podcast. This newcomer gave consumers the same opportunities to be informed, entertained, and accompany as the radios did in the previous century while simultaneously opening the gates of opportunity to a new generation in communications much more interactive and personalized than its predecessor. Equipped with the simplicity and accessibility of all modern forms of connection, podcasts not only cover a plethora of topics and give voice to a global audience but also, through the opportunities that social media platforms provide, is able reach with minimum production costs content that fulfills the needs and wants of avid and highly refined on their preferences listeners from baby boomers to Gen Z’s or Zoomers
Advantageously accessible from any portable device such as smartphones, laptops, cars, and bargainous podcasts have become the preferred product for those who want to access to a library topics on the go uninterruptedly.
Since the start up kit for podcast required a microphone and basic recording software and equipment it motivate the curiosity and eagerness of an inward society that was developed as a result of the social media platforms and new applications which gift the world with countless and taylor made podcasting choices that give to consumers the added value of the video element content through the magic of You Tube.
Advertiser enticed by the prospect of reaching a massive worldwide audience and clientele have swarm as a Honeybees to polinize the audio files promoting their enterprise and string of trendy products. That perfect storm of welcomed a profusive quantity of podcast that range from high end productions tied to global communications well recognize companies such as Fox Corporations, NBCUniversal Media, LLC, and Silicon Valey lead firms such as Apple Inc.., Google LLC. Emulating 2009 Apple Inc.. slogan it is save to say “There is a podcast for that”, waiting around the corner of time to capturing the attention of those in the quest to be amused and informed and those drag by the current of algorithms
The lucrative popularity of podcasting claim on average an estimate of 450 million listeners planetwide with projections of becoming 500 million by 2025 according to Pew Research Center, “42% of Americans over the age of 12 have listened to a podcast in the past month.Mar 10, 2024”.
Podcast is here to stay asserting dominance in the market becoming an astounding sensation that succeed in revive the need of crowds individually and collectively to be chaperone in their way to work, to school, in the morning jog, at the store, all day everywhere always omnipresent.