Who can remember the excitement they felt as a child to binge watch holiday movies during the Christmas season. From “Home Alone” to “How the Grinch Stole Christmas”, from “A Charlie Brown Christmas” to “A Christmas Carol” the list goes on and on.
We will invite friends or binge watch with family before the streaming services boom. The mediums were either mainstream channels, cable, satellite and even the local library dvd archives serve as a valuable source of entertainment.
We will make a plan, gather our besties and peers having the coziest time in the comfort of our living rooms. That was not long ago, rewind to six years ago but sure it feels like it happened in the past century. Since the blow up of the Tik Tok platform we prioritize the constant stimulus of the crown king of social media platforms by Gen Z’s all over the world. Why stream on a smartphone or laptop a film if we can find a plethora of accounts that upload a movie in clips free of charge.? As nostalgic and endearing as it sounds, the notion of a group of people under twenty six years old gathering for long periods of time binge watching several holiday movies is considered an ancient concept mostly for those under thirteen and under. Which brings us to the battle for the attention of the most coveted generation of young consumers, the Gen Z’s, a generation that will dominate the workforce by 2024 according to a report of Glassdoor Economic Research. Taking this data into consideration how the head honchos, and CEO’s are planning to grab the attention of the elusive and on the move generation when they don’t feel enticed by streaming services content, instead they go through life phone in hand watching free content on the go in the form of short movie clips of the latest entertainment industry release. They are content creators themselves and influencers they want to have traction and followers and that is one of the reasons why they no longer relinquish their precious time sitting by a television or laptop. Instead they meet at their worshiped coffee chain with their phones as part of their livelihood. It seems too late now to win the attention of an elusive generation that once enjoyed the anticipation of a holiday movie night with their loved ones.
